Why did you decide to work with Auckland Young Professionals on this project?
I joined one of the social drinks events earlier this year. I had an interesting evening with a lot of nice conversations. After that I realised, how big the gap was between the actual visual identity and the feeling I had at the social drinks. I started chatting with Adel about this and we started working together. It was also a good opportunity to start my design business in New Zealand and get a cool Kiwi job done for my portfolio.
What was your favourite part of the process and how do you feel now that everything is completed?
The Sunday sessions with coffee! And the glimpse into so many different offices and meeting rooms – this was very interesting! The team was perfect: Sandy challenged the timings and did a great job in research and content, Derek did a fantastic job bringing the website alive in the way I scribbled it (thanks again for your passion Derek), Adel was exceptional in managing everything to be produced on time, and I visualised my design for AYP.
I think the really fun part for me was to start completely from a blank paper and have clients that trusted me and who were not afraid of making a big move.
I`m a bit sad that the teamwork is nearly finished, but I love the outcome. I feel happy about all the people I met during our work and the input I’ve had from them.
What are you currently fascinated by and how is it feeding into your work?
Oh! I just started a beginner class at the archery club. For me – as a person that is totally open for any sort of distraction or new input – it takes a lot of time to focus. Archery is great in teaching me to stay focused – without meditation or whatever. You just do it because you want to hit the f**king target.
The second thing I learned is: If your eyes are focused, your body knows what to do. Stop thinking and especially rethinking!
And finally, what tips would you give to anybody who is looking to get started in design? Especially for other young professionals like yourself?
Thank you for calling me young professional with 10 years’ experience… No, seriously, design is a creation, and creation only works with passion. Sounds a bit generic but that is what it’s all about. Don’t be afraid to reach a point of low creativity, it does not exist if you stay curious and keep your eyes open to the people and the world. If you get the feeling that your batteries are running low, try something you’ve never tried before, or talk to people from a totally different background than yours. Auckland is an amazing place for that – the multicultural atmosphere helps you to see things with different eyes.
Also it’s quite important to understand design and art is subjective – not objective like law. There is no black or white: everything is mixed up in grey. You will never get everybody to love what you design – but only what works for the people that love what you create. I think the last sentence is adjustable to every kind of business and for all young professionals: Don`t waste your time with people you don`t like.
For more about Katharina visit: www.see-my.work